Google Adwords Sends A Book Gift

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This morning, when I came into the office, I found a white box sitting on my desk from Google Adwords. In it was a letter from Google and a book, Always Be Testing – “The Complete Guide to Google Website Optimizer”. It was a great surprise! Google is doing it’s best to remind advertisers and businesses to keep marketing, even during these uncertain times, as this has been shown to dramatically increase business. At first, it does seem odd to ramp up marketing efforts during a time of economic uncertainty, but Google is right! Now is the time that businesses have to maximize their advertising efforts and focus on conversion.

I can’t wait to get into this book and share the information with the readership here, at affiliate school house. As you may already know, your website/landing page content, layout, and graphical elements, all play key roles in coversion rates. Apparently, Google has endorsed the authors of this book , who will show us the best strategies for increasing coversions by utilizing the Google Website Optimizer Tool – a power users guide, if you will.

Watch the video below where I share with you the contents of the box and explain what it is that Google is doing for their advertisers. It’s nice to receive a surprise in the mail. We operate so much of our businesses online, that it is very easy to forget about snail mail. Nice thought on behalf of Google to reach out to their advertisers that are using their marketing product – Adwords.

The Insider’s Guide to CPA Marketing Profits

If you are considering CPA marketing, you will want to check out this FREE REPORT that I found by Gauher Chaudhry. This awesome guide is packed full of information that will help you understand what CPA marketing is and will give you several examples of how you can maximize your ROI within this affiliate marketing space.

Gauher Chaudhry, for those of you who don’t know, is a super affiliate, CPA rockstar, and all around nice guy. He has helped many people get their start in CPA marketing, including Jonathan van Clute, who was the 2008 winner of the Top Affiliate Challenge. Jonathan was able to accomplish this win through his mentorship with Gauher. Jonathan was clearing $3,000.00 per day in commissions when he won this competition. $90,000.00 per month sounds good doesn’t it? Would you like to start making money like Jonathan? If this sounds like something you would be interested in pursuing, you can get your start by becoming acquainted with Gauher Chaudhry and his CPA strategies: Download his FREE CPA Marketing Guide Here.

This report could easily sell for 47.00 – 97.00! This 89 page  CPA guide is full of information with no fluff. Make sure you check this free resource guide out while it’s still free.

Have a wonderful week,
Preston
The Affiliate School House Dean
Download Gauher Chaudhry’s free PDF report on CPA marketing:
“The Insider’s Guide To CPA Marketing Profits”

The Insider’s Guide To CPA Marketing Profits PDF from Preston Taylor on Vimeo.

Google Adwords PPC Ad Auction Explained

Are you stumped by Google’s formula that determines ad serving, quality score and CPC values? If so, I have come across a video that will surely help you make sense of the Google PPC marketing mystery. Mr. Hal Varian of Google does a fantastic job of explaining and frankly, demystifying, the phenomenon surrounding the Google Adwords Ad Auction process. He also explains how your max CPC bid and quality score determine how much you pay for a click on Google. Hal does an awesome job by giving real world examples on his nifty dry erase board – seriously, this concrete, real-world example is very good. If you have been confused by Google’s methods of determining ad placement, quality score, and CPC values you will definitely want to see this video.